Just something I found a little interesting and thought I'd share...
After our discussion with today's guest speaker about how businesses use social networking, I found an article that I thought was a little interestig. I read an article about "defriending" (or "unfriending," whatever works for you) people on Facebook. This article mentioned a Burger King campaign that promised a free Whopper for every 10 friends you could "defriend" on Facebook to prove that a sandwich from Burger King is worth sacrificing friendships for. Once you deleted ten friends, you got a coupon or something for a free Whopper.
Personally, I really didn't like the idea for this campaign. I can admit, I am Facebook "friends" with a ton of people that I hardly know, and even some I've never met, so defriending someone really wouldn't be THAT big of a deal, and perhaps I wouldn't mind if they deleted me either. But the part about the campaign that kinda bugs me is that Burger King then notifies those ex-friends that you deleted them for a Whopper... sorry, but I would rather not know why, than to find out someone chose a sandwich (or should I say, a tenth of a sandwich) over me :( I think BK was trying too hard to get involved with the whole Facebook/social networking craze... but I don't really think they made it work.
Anyway, after reading more, I found that BK decided to end the campaign instead of adjusting it to "fit" Facebook's policy (since Facebook does not notify the friends you delete). I just found this interesting... I wonder how popular it was? I never heard about it until now.
So I want to know, what do you think about this? Do you think it helped or hurt Burger King? What about their reputation? Leave your thoughts and comments!
*By the way, after writing this, I looked up more about the campaign and found (what used to be) it's website here. Apparently, 233,906 friends were "sacrificed" during the campaign. Also on the site, friends who were sacrificed by someone get the chance to send that person an "Angry-Gram" to express their feelings, which is basically a talking Whopper that says what you want it to say to that person. Hmmm...
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